Communications Leader Secures $900k in AWS Cloud Savings
Allyship Snapshot
Use Cases
Meet cloud consumption commitment
Solutions
- Strategic cloud advisory
- AWS PPA negotiation
- Cloud spend forecasting and modeling
- Hybrid cloud workload portability
- Infrastructure management across distributed environments
Partners
AWS
Outcomes Achieved
The Challenge
An Opportunity to Save & Reduce Complexity
As a long-standing client, this global business services provider trusts Ensono to manage the critical components of its IT environment and relies on our strategic guidance for cloud transformation. Their operations span a sophisticated hybrid infrastructure, integrating on-premises data centers, private cloud, and AWS.
Facing a significant increase in cloud spend, the client decided to adopt an AWS Private Pricing Agreement — a customized contract aligned to their forecast cloud usage and growth.
The company had recently expanded through acquisitions, and its growing cloud footprint presented the perfect opportunity to re-evaluate billing consolidation, procurement workflows, and overall cloud estate management. We helped them assess the risks, uncover optimization opportunities, and streamline operations across their hybrid environment.
The Journey
Navigating the Nuances of a Private Pricing Agreement
As the client’s cloud footprint had grown through acquisitions, they were presented with an opportunity to optimize spend through an AWS Private Pricing Agreement (PPA). However, the offer required a multi-year financial commitment that exceeded their current usage levels. This created uncertainty at the leadership level, as they weighed the potential savings against the risk of underutilization and financial exposure. The complexity of forecasting future growth, aligning procurement processes, and managing cloud operations across a hybrid environment added further pressure to the decision-making process.
Ensono guided them through this transition by:
- Driving infrastructure optimization discussions to align their spend with their strategic goals.
- Enhancing forecasting accuracy through deep analysis of usage patterns and growth trajectory.
- Increasing confidence in future projections by showcasing workload expansion and commitment planning.
- Supporting rigorous ramp planning and marketplace investment strategies.
- Facilitating forecast reconciliation and risk assessment to mitigate potential underspend.
- Providing ongoing procurement education to empower smarter cloud investment decisions.
From Hesitation to Confidence
Leveraging deep expertise in cloud economics and hybrid infrastructure management, Ensono provided strategic guidance to model future growth scenarios, identify cost optimization opportunities, and streamline procurement workflows.
A key factor in the successful negotiation was Ensono’s strong positioning as both a Managed Service Provider (MSP) and AWS Consulting Partner.
Our experienced team of cloud experts brought the technical insight, commercial acumen, and trusted partnership needed to navigate the complexities of the PPA process and deliver a solution aligned with the client’s long-term goals.
The Outcomes
A Flexible Path to Cloud Savings
Ensono negotiated directly with AWS on the client’s behalf, securing a $9.5M PPA with a 10% discount. To help the client commit with confidence, Ensono:
- Proposed creative ways to drive AWS consumption, including:
- Migrating backups from on-prem to AWS.
- Shifting workloads from Ensono’s private cloud to AWS.
- Enabled seamless movement between private and public cloud environments — without termination fees — through Ensono Flex.
- Provided ongoing advisory support to align infrastructure decisions with financial goals.
The client unlocked $900K in savings over three years without compromising flexibility or control. They gained a clear path to meet their AWS commitment, backed by Ensono’s infrastructure expertise and strategic guidance. No more guesswork. No more broken promises. Just a confident, cost-effective cloud strategy.
Frequently Asked Questions:
How can a managed service provider help negotiate an AWS Private Pricing Agreement?
A managed service provider (MSP) like Ensono brings deep expertise in cloud economics, commercial acumen, and established AWS partnerships to negotiate favorable terms on your behalf. Ensono’s dual role as an MSP and AWS Consulting Partner enabled them to secure a $9.45M PPA with a 10% discount for a global communications client—resulting in $900K in savings over three years. They also provided usage forecasting, risk assessment, and ramp planning to ensure the client could confidently commit to the agreement.
What are the risks of signing an AWS Private Pricing Agreement?
The primary risk is committing to a multi-year spend level that exceeds your current cloud usage, which can lead to underutilization and financial exposure. To mitigate this, organizations should conduct rigorous forecasting, analyze usage patterns, and identify workload expansion opportunities. Ensono helped a communications client overcome this challenge by modeling growth scenarios, facilitating forecast reconciliation, and proposing creative ways to drive AWS consumption—such as migrating backups and shifting workloads from private cloud to AWS.
How can businesses balance cloud savings with infrastructure flexibility?
Businesses can achieve both by working with a partner that offers hybrid cloud portability. In this case study, Ensono enabled the client to move seamlessly between private and public cloud environments—without termination fees—through Ensono Flex. This approach allowed the client to unlock significant savings through an AWS PPA while maintaining the flexibility to adapt their infrastructure strategy as needs evolved.
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