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New Data Platform by Sport Buff Boosts Qatar 2022 Fan Engagement by 266% for Broadcasters

What we achieved together


viewers engaging


Buffs during Qatar 2022


extra minutes of broadcast time consumed

The Client

Sport Buff is an interactive fan platform that offers content tailored directly for the audience. The platform’s on-screen graphics, or ‘Buffs’, fit around the original broadcast to give viewers extra information, engagement, and interaction – through posts, polls, and quizzes. 

The Obstacles Faced

Sport Buff audiences engage with an average 25 Buffs per match. When asked to be part of Qatar 2022, Sport Buff knew there would be a significant increase in usage. They needed to ensure the platform would run seamlessly when collecting data from hundreds of millions of Buffs. They looked to Ensono to evolve the platform and create a solution that could manage the expected volume of users at scale while enabling user profiling, segmentation, and personalization. They also needed a solution that helped them understand content engagement and enable behavioral based modelling.

The Journey

Ensono created a data platform built on Amazon Web Services (AWS). The platform curates and restructures all Buff content in real-time, allowing Sport Buff to optimize content and provide a personalized user experience. Sport Buff is now able to scale for increased audience engagement, enable a personalized viewing experience for fans, and allow broadcasters to customize their content based on real-time viewer interest.

“We work with multiple sports, e-sports, and broadcast services, so there are numerous dependencies and external pressures to ensure our platform delivers accurate and actionable data. Ensono took the time to understand our product and viewers and deliver a solution that was flexible, reliable, and really met our needs. Ensono was a true partner who worked with us to create the best solution for our partners and fans.”

Benn Achilleas, Sport Buff Founder & CEO

Outcomes Achieved

  • Frictionless user engagement with 40 million viewers engaging with almost 200 million Buffs during Qatar 2022
  • More than 20 million extra minutes of broadcast time was consumed via Buff users

Technical Specifications

Data lake implementation to centralize data from multiple disparate sources and scales to meet viewer demand.

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