Over the past six years, Guinness World Records has been diversifying into a creative consultancy and digital media company as it continues to evolve in the digital era.
Guinness World Records’ worldwide television programs reach over 750 million viewers annually and more than 2.7 million people subscribe to the Guinness World Records YouTube channel, which enjoys more than 264 million views per year. The Guinness World Records website receives over 19.8 million visitors annually and the organization has millions of followers and fans across the major social media platforms.
The Guinness World Records commercial sales division also provides customized consultancy services for some of the world’s top brands and agencies to help place record breaking at the heart of their marketing campaigns, employee engagement programs, and live and experiential events.
This fundamental change in the make-up of the company meant the existing IT infrastructure was not suited to the new demands placed upon it, necessitating a move to managed public cloud. “Just from record evidence alone we were going from 5MB a month of data to 4TB,” says Guinness World Records’ IT Director, Rob Howe.
For Guinness World Records, everything hinges around SQL Server. All the organization’s bespoke applications are built with the .Net framework and the SQL Server databases support all incoming record applications, content, news articles and case studies.