In the area of services, insurers continue to face elevated expectations from a wide variety of stakeholders – each with different demands, requirements and motivations. New risk types, accelerating technology trends and the economic disruption of COVID have fundamentally changed the needs of agents, brokers, policy holders, claimants and prospects – and insurers who don’t understand and adapt to these shifts, and deepen and strengthen their relationships with all stakeholders, will lose their competitive edge and risk being left behind.
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