Mobile-first, SEO-optimized transactional eCommerce platform
Ensono worked with multiple stakeholders across The Gym Group to deliver an improved eCommerce platform and create a better digital experience for existing and potential members.
We designed and built an SEO-optimized, user-friendly public-facing sales site and membership area that is robust enough to deliver high performance and a smoother experience during peak traffic.
The new platform was designed with its everyday users in mind, making it easier to navigate around the site and access information relevant to them. Moreover, it enables The Gym Group to focus its resources on improving customer satisfaction and delivering an engaging and competitive offering.
Enhanced member experience
We integrated Customer Identity and Access Management (CIAM) with a new headless CMS and microservices solution to support new members with a seamless sign-on process and drive conversions.
Single Sign On (SSO) between the legacy site, mobile app, eCommerce site and members area brings a seamless experience for members and secures valuable personal data. Friction was removed from the checkout process, reducing the number of customers that abandoned transactions and increasing conversion.
Supporting agility, expansion and change
The Gym Group needed something not only suitable for its business today, but something that would be suitable for years to come. Deployed in the cloud on Microsoft Azure, the new eCommerce platform provides The Gym Group with the flexibility to roll out platform enhancements that drive improvements, better customer experiences and sales. It also gives The Gym Group confidence that its digital platform can scale to match its long-term expansion plans.
Our collaborative approach has also helped The Gym Group adopt agile practices and respond more quickly to its customers’ changing demands and needs. We provide ongoing management to ensure the platform is always up and running, assuring system availability, reliability and performance.