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Delivering global identity, loyalty and microservices solutions for ASOS

What we achieved together


growth of active customers




global revenue growth

The client

ASOS is one of Europe’s leading online fashion retailers, boasting 21.7 million active customers and retail sales in excess of £1 billion per annum. 

The obstacles faced

ASOS needed a software stack that could support their innovation and growth ambitions. The multi-billion pound ecommerce fashion retailer made the huge decision to replace everything, shifting their entire technology stack to the cloud. 

The journey

Amido, an Ensono company, worked with ASOS to deliver a complete ecommerce transformation from 2013 to now, including global identity, loyalty and microservices solutions. Since making the technology investment and partnering with Amido, ASOS’s revenue has skyrocketed from £769m to £3.2bn.

The outcomes achieved

  • Frictionless checkout process across web, app and mobile with a new identity solution coupled with social sign on to leverage sales across their social networks. 
  • 245% growth of active customers from 7.1m in 2013 to 24.5 million in 2020
  • 99.9% availability 
  • 316% global revenue growth

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