ASOS is one of Europe’s leading online fashion retailers, boasting 21.7 million active customers and retail sales in excess of £1 billion per annum.
The obstacles faced
ASOS needed a software stack that could support their innovation and growth ambitions. The multi-billion pound ecommerce fashion retailer made the huge decision to replace everything, shifting their entire technology stack to the cloud.
Amido, an Ensono company, worked with ASOS to deliver a complete ecommerce transformation from 2013 to now, including global identity, loyalty and microservices solutions. Since making the technology investment and partnering with Amido, ASOS’s revenue has skyrocketed from £769m to £3.2bn.
The outcomes achieved
Frictionless checkout process across web, app and mobile with a new identity solution coupled with social sign on to leverage sales across their social networks.
245% growth of active customers from 7.1m in 2013 to 24.5 million in 2020