In today’s fiercely competitive landscape, organisations are under growing pressure to harness the power of data to drive business growth and success.
By adopting an insight-led approach, businesses can make real-time decisions, elevate customer experiences and react to seismic shifts in buying behaviour. These are all essential components of gaining a competitive edge in today’s fast-paced market and help to side-step the common pitfalls associated with big data projects.
But how can organisations ensure they are making the most of all the data at their disposal? What changes do they need to make across their technology infrastructure, culture, and the strategic vision of leadership?
Ensono surveyed 500 senior technical decision-makers with revenues exceeding £250M. From significant delays with time to insights, internal inefficiencies and a lack of skills, our key findings report highlights the biggest challenges facing organisations today.
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