Is Poor Data Governance Hindering Your Ability to Innovate?

Ian Cowley
Practice Director, Data
Data governance remains a top blocker to digital transformation—even in companies with advanced data architectures. Without trusted, well-managed data, organizations can struggle to innovate, scale AI, or deliver business outcomes efficiently.
What is data governance?
Data governance is the process, tooling, and organizational alignment needed to ensure data is accurate, secure, trusted, and usable across the enterprise.
Despite many organizations making good progress in building advanced data architectures, such as data lakes and lake houses, the fundamental issue of data governance—ensuring data quality and trust—remains a top concern. Even as leaders recognize the immense value of well-managed information, getting to the point of having “good data” is easier said than done.
How poor data governance becomes a barrier to innovation
Poor data quality often has a tangible impact on new initiatives. We saw this recently when we worked with a large UK rail operator. It was facing significant challenges when it came to resourcing and crew scheduling, leading to the cancellation of up to 2,000 trains per week.
By using a mix of AI and data analytics, the operator was able to build a data model that enabled 97% of trains to be fully resourced. This led to a significant reduction in cancellations—a great result. However, 75% of the project’s cost went to gathering, documenting, cleansing, and managing the data.
If the data had been well-governed at the start of the project, the operator would have been able to afford four more game-changing projects like this one.
Why good governance is so hard to achieve
Data governance is the process, tooling, and organizational structure required to make data accessible, trusted, secure, and understandable. Industry frameworks like DAMA-DMBOK and analyst research consistently highlight data governance as one of the greatest barriers to enterprise-wide digital transformation.
Sadly, despite significant investments in sophisticated data platforms, inconsistencies in data quality and security persist across complex and often siloed systems. The difficulty of implementing unified governance across diverse teams with varying priorities, combined with waning leadership commitment when the practicalities of organizational change and investment become apparent, make achieving good data governance very difficult.
Three ways to improve data governance
Every organization is different, but when we work with clients to overcome data governance challenges, we share the following advice with them.
1. Follow the right strategic approach
There are two primary strategic approaches to data governance:
The breadth-first approach involves cataloging everything, measuring data quality, understanding data sensitivity, and establishing ownership and management. This approach de-risks data across the organization and provides a better understanding of what would be involved in modeling a problem. However, the scale of the challenge can often make this unachievable.
The use-case-driven approach involves building out use cases that support business outcomes and only establishing governance for data known to be in use. This agile approach allows for active governance exercise and testing, and gets something up and running faster. However, it carries the risk of data being accessed or managed unsecurely, and may result in important data being lost in the future.
2. Use modern, scalable tools
Modern tools and services—including data catalogs, quality dashboards, and AI agents—can be powerful enablers in your data governance journey. These tools help document, secure, and manage data. They provide dashboards to understand current and trending data quality performance. AI agents can automate and simplify crucial governance tasks to enhance efficiency.
3. Build a culture that supports governance
Success in data governance hinges on strong leadership commitment and a willingness to embrace organizational change. Success requires sustained strategic alignment, realistic expectations regarding investment and outcomes, and the ultimate prize of becoming a truly data-driven and innovative organization that can outpace its competition. Leaders need to be realistic about what they can expect to achieve and what they need to invest to make it happen.
Key takeaways:

FAQs on Data Governance and Innovation:
Why is data governance important for innovation?
Without high-quality, trusted data, organizations struggle to successfully execute AI, analytics, or transformation initiatives.
What are the biggest data governance challenges?
Siloed systems, inconsistent quality, unclear ownership, and a lack of executive commitment are the most common blockers.
What tools help improve data governance?
Data catalogs, dashboards, and AI-powered governance agents help document, track, and secure enterprise data.
How can Ensono support my governance strategy?
Ensono helps align governance practices to real business needs—accelerating impact, lowering costs, and reducing risk.
Want to get more value from your data?
To learn more about how Ensono can help, connect with us today.
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