Digital Trends Report 2017: The Forces Driving Transformation in the Year Ahead
Thursday, May 04, 2017

We live in a time where disruption is the new normal and technology is accelerating the pace of change to an unprecedented degree. However, technology alone does not drive digital transformation.

The Nimbus Ninety Digital Trends Report 2017 presents the survey findings from over 250 senior stakeholders responsible for driving digital transformation initiatives across business and technology functions.

Improving customer experience and operational efficiency, and increasing competitive advantage are the most important drivers for investment in digital.

“Digital Transformation is only truly effective when an organisation embraces it completely and reshapes the way that it thinks and acts.”

- Simon Ratcliffe, Principal Consultant, Advisory, Ensono Europe

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