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Product Marketing Manager – Envision

Product Marketing Manager – Envision

US based remote work is an option

Responsibilities include, but are not limited to:

  • Analyze market segments, verticals, sizing and ideal client targets, and design forward-thinking positioning approaches for each segment
  • Define and design compelling product-focused content that articulate value, use cases, competitive differentiation, and benchmarking (client case studies and videos, whitepapers, presentations, and more)
  • Develop competitive assets (first call decks, battle cards, videos, white papers, and more)
  • Develop client references, testimonials, and case studies for external and internal use, or assist a formalized client marketing function in doing so
  • Provide seller enablement material and briefings to Sales and Solution Architects, including content (technical videos, whitepapers, how-to guides, comparison tools, sizing guidelines and more) aligned with the key market themes and focus areas
  • Partner with Marketing to
    • Provide clearly differentiated product messaging and competitive positioning/packaging, consistent with corporate branding
    • Manage Ensono Intranet content to ensure availability of latest content to all associates
  • Drive seller and client buyer/influencer feedback loops to synthesize feedback and adjust the assets, materials, and programs.
  • Define and test product positioning and messaging for new features and services that communicates their benefits and highlights our differentiation
  • Manage launch planning and commercial roll-out of new products
  • Coordinate analyst relations / media opportunities with Marketing business unit to develop Ensono’s thought leadership and influencing in the market
  • Measure results of programs and initiatives in coordination with Ensono-wide Marketing and Sales

Requirements:

  • 5+ years in high-impact marketing roles
  • Preferably experience with product marketing, brand marketing, of product management
  • Proven success in creating value propositions and messaging strategies for technology products and/or services
  • Experience in market analysis and marketing tools and methodologies
  • Excellent communication skills (verbal and written)
  • Ability to explain technical concepts to all types of audiences
  • BA/BS in marketing or business preferred

Your journey with Ensono starts here.

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