As the Events and Demand Generation Lead you will use your experience to develop and manage events strategy, individual show plans, speaker line-ups, production, and guide a team of field marketing managers with the overall execution of all company-owned events and strategy.
You must be able to measure the success of the events showing their influence on demand generation and customer usage. You will also be responsible for learning the business and strategically planning and recommending the content and speaker topics for our events. You will be someone with managerial experience who has led a team to develop deep expertise creating rich customer experiences through in-person and online events in a way that reflects Ensono’s brand personality and culture.
You will report to the CMO and act as a close partner to other marketing, sales, or customer success teams in support of industry and field marketing events.
What You Will Do:
Define an event marketing strategy that aligns to our business goals and drive its successful execution
Develop a comprehensive demand generation strategy and plan across multiple inbound and outbound channels
Guide a team of field marketing managers with the overall execution of events strategy
Guide the team of field marketing managers to execute the nitty gritty event details and deadlines to ensure the assignment of tasks to various departments and business partners
Responsible for the team’s performance management activities, training and development and coaching
Lead the management and reporting of online and offline demand generation activities including campaign metrics
Forecast, track, report campaign effectiveness metrics overall RIO to internal stakeholders
Create alignment across the business and executive team on these plans and be an over-communicator
Bring an excitement and enthusiasm for the education industry and the mission-minded nature of what Ensono does in helping the world to learn
Manage communication among various departments to ensure that all teams are aligned, informed, and prepared
Work closely with our operations and analytics teams to define measures of success and maniacally push for accurate measures of how our events drive and influence pipeline or improved customer usage
Learn, recommend, and adopt best practices and technologies that will improve our event experiences
We are looking for someone with deep expertise creating rich customer experiences through in-person and online events for thousands of people
Manage external vendors and production teams to understand and determine project timelines, features, delivery dates, assets, capabilities and requirements, if appropriate
What You Will Need:
10+ years of managerial experience, event marketing and event management experience
5+ years of in-house event marketing for a corporation (outside of just production companies)
Proven experience in launching an always-on, multi-touch demand generation campaigns
Ideal candidate has a high degree of organizational skills (planning, coordinating, tracking) and comfort working on time-sensitive projects
Understanding of how to align with and execute against marketing campaign strategies
Strong cognitive/analytical and strategic thinking skills; confidence and assertiveness to ask questions and make recommendations
Creativity in overcoming obstacles and barriers to progress
Ambitious and hardworking
Determined and excited about building a successful career
Competitive and driven
Able to work in a fast-paced environment with flexibility in hours during the hectic lead up
Ensono is a place where we unleash Associates to Do Great Things – for our clients and for your career. This could mean achieving a professional goal, collaborating with your team on an innovative idea, learning a new skill, reaching a wellness milestone, or engaging in your community through volunteer programs. Whatever it means to you, we want Ensono to be the place where you can do great things.
We value flexibility and work-life balance. Positions that are not required to be onsite to support a client may offer the ability to work remotely or hybrid at an Ensono office location.
Unlimited Paid Day Off (PDO) Plan
Two robust health plan options through Blue Cross Blue Shield
401(k) with a generous company match
Eligibility for dental, vision, short and long-term disability, life and AD&D coverage, and flexible spending accounts
Depending on location, ability to take advantage of fitness centers
Flexible work schedule
Ensono is an Equal Opportunity/Affirmative Action employer. We are committed to providing equal employment to our Associates and building a diverse and inclusive workforce. All qualified applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or other legally protected basis, in accordance with applicable law.
Pay transparency nondiscrimination statement/posting OFCCP’s pay transparency policy can be found on OFCCP’s website.
If you need accommodation at any point during the application or interview process, please let your recruiter know or email USTalentAcquisition@ensono.com.